Case Studies

Cirque du Soleil

In 1984 the circus industry was waning. The industry had limited growth possibilities, dwindling audiences and declining revenue.

After a wave of blue ocean thinking, however, more than 40 million people in 90 cities around the world have enjoyed Cirque du Soleil. And in a mere 20 years, Cirque du Soleil has earned a level of revenues that took Ringling Bros. and Barnum & Bailey more than a century to achieve.