Executive Briefing
Unlocking the Power of Blue Ocean Strategy

Objectives & Expectations

This two-hour Blue Ocean Strategy (BOS) Overview provides participants with a
basic introduction to the concepts, tools and methodologies behind blue ocean
strategy/value innovation. Participants will be exposed to the building blocks to
understand blue ocean strategy and its role in differentiating one’s business and
the products and services delivered in today’s ever-changing market. Participants
will leave this session with a common understanding of the blue ocean strategy
approach to creating new demand and highly profitable growth based on value
innovation — the simultaneous pursuit of differentiation and low costs.

Participants will learn:

- The strategic logic of blue ocean strategy
        • What are the underlying principles?
        • How does the blue ocean strategy methodology unlock creativity?
        • How do I know that it is right for my organization?

- The “tool box” behind reconstruction of market boundaries
        • What are the analytical tools and frameworks behind BOS?
        • How does the “four step” process maximize opportunities while minimizing

Date and time to be determined.

For program questions or more information contact us